Please use this information for the short answer questions. For each question be direct to the point, point form is okay. You have been hired by a local business owner, named Dolly, to help develop her retail business - New Boots. Dolly has been in business for over ten years in her flagship store in Edmonton. The business has grown over the past four years, including two new physical stores (one in Calgary-2018, and one in Red Deer -2019), and the COVID-19 pandemic has really forced expansion into e-commerce. The store's website now enables Dolly to sell footwear across Canada and the United States The two newer physical locations have done so well that Dolly has plans to expand to three more locations (two more Canadian sites and one in the United States) over the next two years. The planned expansion will require an increase in staff with various educational and experience requirements, the plan will call for 25 new employees to add to the 20 that are currently employed by the company today, One thing Dolly has struggled with is managing the company's information systems, which is where you come in. Many of the systems that are in use are old, haphazard, and disorganized. Much of the bookkeeping and accounting data is stored in Excel spreadsheets; an online CRM system is used and is connected to the online store, which is the most advanced Is in the company, Orders from vendors are mostly completed via email and old historical data is dumped into one folder on Dolly's office desktop. New Boots is in the middle of modernizing these systems in advance of their expansion, and Dolly has several questions for you The number of customers is rapidly increasing and Dolly would like to know if there's anything that she can do to capitalize on the data that is being generated. She has read a little about CRM but doesn't know how to go about using the system to specifically help with her business Currently, the CRM system gathers a large amount of data about her customers. Information is gathered from many touch-points website, online store, social media puges, and in-store loyalty card. The company stores a lot of information on its customers such as what they bought (product type, price) purchase history of purchases, purchase value purchase frequency, purchase date), their demographics (age address, sex), and more. Given this, briefly describe two ways that Dolly can benefit from using her existing CRM system, A B TO