Please write $1-2$ page answer to Assignment#$2,$ Five force model analysis of U$.$S$.$ auto industry, Chapter $2,$ and submit your answer as a word document attachment to Blackboard. Please also post on the discussion forum #$2$ to discuss your answer with the class.

Do some basic research on the U$.$S$.$ auto industry $($the traditional internal combustion engine segment, not the EV segment$)$ on the internet and use the textbook chapter material to prepare your answer to the following questions:

Evaluate the five forces for the U$.$S$,$ auto industry and summarize your evaluation by assigning a score of $1$ to $10$ to each of the five forces, $10$ meaning most favorable to the focal industry and $1$ most unfavorable. For example, if you decide that the bargaining power of buyers is high $($and thus unfavorable to the auto industry$),$ then you assign a score of $1-2($instead of $8-9)$ to this force.

Write one short paragraph of analysis for each force to support your evaluation.

Below are some more prompts for this exercise.

The five force model is designed to better understand the competitive force in an industry in which a firm competes. Michael Porter's analysis explores the three horizontal forces $($threat of new entrants, threat of substitutes, and threat from rivals$)$ and two vertical forces $($bargaining power of buyers and bargaining power of suppliers$).$ If the combination of the forces in an industry serves to restrict or reduce profitability, the industry is said to be unattractive. The inverse is true$-$if the combined forces serve to improve or increase the firm's chances for profitability, this is said to be an attractive industry.

This exercise asks you to evaluate the U$.$S$.$ auto industry. Bear in mind you are evaluating an industry and not a particular firm, and your analysis should be positioned to evaluate the industry in which rivals compete in manufacturing and selling cars and trucks. This exercise will be all the more compelling since the industry has undergone some relatedly significant economic shifts in the past few years as well as the potential for disruption due to new technology.

You should assign the scores based on supporting analysis. Write one short paragraph of analysis for each