Question: Please write 1-2 page answer to the discussion questions for the case GM in China. Discussion questions for Case GM and Chapter 8 International Strategy:
Please write 1-2 page answer to the discussion questions for the case GM in China.
Discussion questions for Case GM and Chapter 8 International Strategy:
a. What are GMs motivations/incentives to expand to overseas market? How can GM benefit from the expansion?
b. What international corporate-level strategy/strategies is GM using? Multidomestic/localization,
Global, or transnational? Is this strategy suitable for GMs core competency? Is this strategy suitable for the target overseas market, China? Think of the two needs/pressures in the target market (needs to localize and needs to lower cost or integrate globally).
c. Which stakeholder groups are affected by GMs expansion into China? How? You can think about capital market stakeholders (shareholders), organizational stakeholders (GM workers in US and in China), and product market stakeholders (consumers, suppliers, environment).
d. What are the potential negative impact of GMs expansion in China? You can think along those stakeholder groups in Q3. What can GM do to alleviate the impact? What are the caveats of these approaches?
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