Please write a case study for Hilton Hotels that addresses how the company can address future impacts from COVID$-19,$ how Hilton can stop the erosion of its market share due to newcomers like AirBnB, and what the best approach is to grow in developing markets, like China.

Use the following layout:

Strategic Profile and Case Analysis Purpose

Situation Analysis

$$ General environment analysis

$$ Industry analysis

$$ Competitor analysis

$$ Internal analysis

Identification of Environmental Opportunities and Threats and Firm Strengths and Weaknesses $($SWOT Analysis$)$

Strategy Formulation

$$ Strategic alternatives

$$ Alternative evaluation

$$ Alternative choice

Strategic Alliance Implementation

$$ Action items

$$ Action plan