please write a correct answer both part

why are some product range less open to variety reduction then other ?

why are company less Able to introduce standarzation into its product range even though sale are growing ?

1 How is modular design used by Sonoco and others? This case provides a simple but effective illustration of modular design and how it can be used to tailor the service to each customer. This increases fit between customer requirements and what is provided helps to keep prices low, as customers only buy what they need. A table similar to that below is a useful way of showing the outcome. Here, the basic module and various options would be priced separately and, as shown, each customer would put together an appropriate programme: Customer Module Basic Options 1 2. 3 5 6 7 8 9 10 A B C D E > F G H I (and so on...)