Question: Please write about the Coca Cola Company. Identify the most important firm specific advantages possessed by this MNE. We studied in the last class four

Please write about the Coca Cola Company. Identify the most important firm specific advantages possessed by this MNE. We studied in the last class "four archetypes" of MNE's based on the origin and location of (internationally transferable) FSA development and application: (1) centralized exporters, (2) international projectors, (3) international coordinators, (4) multi-centered MNEs. Which archetype does the Coca Cola Company belong to?

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