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You have applied for the role of Market Researcher at ABC Dairies Ltd., a leading company from dairy products industry established around 40 years ago with annual turnover (2020-21) US\$ 5.2 billion in India. It's milk procurement is 23.4 million litres/day from 1855 milk co-operative societies, 19 member unions which cover 41 districts and 3.62 million milk producing members. The company operates via 72 sales offices, dealer network of 1100 and has 10,00,000 retailers. Products of the company are milk, curd, butter, flavored milk, butter milk, lassi, dairy whitener, ghee, ice cream, chocolate, cheese, pizza cheese, paneer, health beverages and traditional Indian sweets. As part of the recruitment process you are required to present various concepts of Marketing and the role of Marketing in the company. Apart from that you will have to explore how Marketing interrelates with other functions of the company. There will be 30 minutes' presentation as part of interview and your selection process is completely based on this interview, your presentation should cover the following: gathering information on competitors in order to conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition - conducting research on marketing strategies and consumer opinions - tracking and forecasting trends in sales and marketing, producing reports on theresults for management to inform their decision making collecting and analyzing data on customer preferences, demographics, buying habits and needs, to better identify market potential and the factors that influence product demand