Question: PLEASE WRITE CLEARLY WHEN ANSWERING THESE QUESTIONS!! ALSO WHEN ANSWERING DO SEE THE MARKS THEY ARE OUT OF A Cheese Producer Pursues A New Market

PLEASE WRITE CLEARLY WHEN ANSWERING THESE

PLEASE WRITE CLEARLY WHEN ANSWERING THESE QUESTIONS!! ALSO WHEN ANSWERING DO SEE THE MARKS THEY ARE OUT OF

A Cheese Producer Pursues A New Market Through E-Commerce: The Case of Mohamed Bakkar Mohamed Bakkar, an entrepreneur running a business called Besma (joyful in Arabic), fled to Turkey in 2016. Bakkar had been an electrical engineer in Syria, but he was unable to find a job in his field upon arrival in Turkey due to the Arabic-Turkish language barrier. He decided to pursue a cheese business instead, making the cheese the same way his mother did when he was a child. He produced the cheese in bulk and prepared it for distribution to local Syrian-owned dairy stores. After about five years, Bakkar had built a customer base of 10 Syrian-owned stores in Istanbul, but the Syrian-style cheese market had become increasingly crowded. He needed a strategic plan for growth, and was considering selling directly to individual customers and creating an e- commerce website to expand his reach to include Turks. Q.1. a) Given Bakkar's choices and approach to entrepreneurship what personal traits make him fit for an entrepreneurial career? (10 marks) b) Different people are driven into entrepreneurial ventures for different reasons, and what are|| these reasons for Bakkar and many others like him? (15 marks) Total 25 Marks to lielin 03 main

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