Question: Please write down every single point regarding this assignment. 3000 words at least. Module Learning Outcomes The following LOs are achieved by the student by
Please write down every single point regarding this assignment. 3000 words at least.
Module Learning Outcomes The following LOs are achieved by the student by completing the assignment successfully 1. Demonstrate the impact of the environment on marketing decisions and analyses and apply marketing concepts and techniques effectively. 2. Demonstrate knowledge of the concepts and methods of market segmentation, targeting and positioning. 3. Demonstrate understanding and application of the marketing mix. Assignment Objective The objective of the assignment is to demonstrate an in-depth understanding of the structural and procedural components of marketing decision making and how it is undertaken in a comprehensive manner. The assignment is to demonstrate an in-depth understanding of the structural components of strategic marketing analysis and how it is undertaken in a comprehensive manner. Assignment Tasks The assignment is divided into 4 specific tasks. The students should focus on the guidelines appropriate for the assignment along-with its deliverables and the marking rubrics to produce a well thought out report. Assignment Title: "Making Marketing Decision and Strategic Marketing Analysis" Assignment description: Write a report on strategic marketing analysis in order to offer a comprehensive grasp of the structural as well as the procedural components of the phenomenon. Further, you have been appointed as a marketing consultant by a medium restaurant based in Oman. The manager, who needs assistance in designing a marketing plan for the company for the forthcoming financial year. The manager has specified her requirements to you as follows: i. What decision areas he/she should consider ii. What strategic and marketing decisions she has to make How he/she would make such decisions The manager of the company has requested you prepare a report in the light of the requirements above. The report deliverables are described in the following table

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