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Q : there are several internal and external macro environment factors that affect businesses. succesful perfume company can adapt with these factors to achieve its goal. So, analyze Macro environment analysis relevance and impact to a perfume company situated in the middle east . only write two factors which are 1- technological factor . 2- political factor .

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Impact on the perfume industry cro ironment hnology ange In summary, the news article states that more and more Malaysians are buying goods online including purchasing perfumes from their mobile devices. Today, each and every one of our lives are highly dependable on technology. Technology had advanced with years and it had changed the way we communicate, travel, learn and even purchase a product. The fast pace of technology had change the people's demand of mobile phones. Nowadays, mobile phone's demand simplicity which is very easy to use and more function which had made users of mobile phone's life more convenient. The developing of mobile phones had cause a positive impact on the perfume industry because it made purchasing perfume online became much more easier and convenient. Customers can purchase online avoiding queuing to pay for the perfume. Old customers of the perfume company can directly restock their finished perfume through online without wasting any time travel to the store to purchase. Therefore, the advancement and fast pace of the technology had created an opportunity for the perfume industry