Plexzap Sodas has been a market leader in the soft drink industry for several decades. However, its market research shows that consumer tastes have begun to shift to sugar-free flavored seltzer waters, a product that Plexzap is capable of producing with minimal changes to its facilities and production processes.

Based on your knowledge of the core competence-market matrix, which diversification strategy should Plexzap pursue?

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The core competencemarket matrix typically involves assessing a companys core competencies and ident... View the full answer