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A case study on strategies to deal with the impacts of COVID-19 pandemic in the food and beverage industry. The COVID-19 pandemic has also had significant economic consequences globally. In particular, the world economy faces a negative supply stock because of the pandemic, which has forced factories to keep shutting down, thereby disrupting the global network of supply chains. The Organization for Economic Co-operation and Development (OECR. 2020) has predicted the most substantial downward growth in South Korea, Australia, and Japan. More generally, because of COVID-19, people have been advised to maintain social distancing with severe effects on the business of tourism and travel-related industries. For example, the International Air Transport Association estimates that the pandemic has cost global air carriers between $63 billion and $113 billion in revenue in 2020 alone (Segal & Gerstel 2020). Many other industries, such as tourism and hospitality, food processing, education, fashion and apparel, leather, and other retail sectors, have all been affected significantly by COVID-19 pandemic. Among the many industries impacted by the pandemic, the food and beverage industry is unique, fulfilling some of the most basic needs of humankind. This industry is one of the fast- growing industries in the world. In the European Union (EU), agriculture and the industrial sectors responsible for the production of food, beverages, and tobacco deliver 75% of the bio- economy turnover, and they account for 80% of the employment in the overall EU bio-economy (Klitkou & Bolwig, 2019). In India, the food industry accounts for over 40% of India's Consumer Packaged Goods (CPG) industry and continues to grow at record levels (Ministry of Food Processing Industries of India, 2017). In line with the growth of the food and beverage industry globally, the food-processing growth rate in Bangladesh, which is the context of the current study, was 6.1% in 2010, while just five years later, in 2015, the growth rate was 12.5%. The total number of people employed in this sector is 1.3 million, making up 10.27% of the total number of people employed across all industries (Nath 2012). In short, the food and beverage industry play a vital role in the national and international economy including Bangladesh. Like other industries, the food and beverage industry has been hit hard by impacts from the COVID- 19 pandemic, which has caused enormous losses in many sectors of the global economy. It is thus all the more crucial to explore the impacts of COVID-19 pandemic on the industry and to consider potential strategies for dealing with those impacts. There are several strands of research on business disruption and its management in the context of the food and beverage industry (Bruzzone et al. 2013: Sharma & Singhal 2018). Some of the latest studies have investigated the impacts of COVID-19 pandemic on the food supply chain, but they have not considered strategies to overcome the negative impacts of the pandemic. For example, Deaton and Deaton (2020) investigated the effects of COVID-19 pandemic on food Security in the context of Canada's agricultural system. Hobbs (2020) assessed the impacts of the pandemic on food supply chain resilience while also discussing the demand-side shocks caused by panic buying and consumption patterns in Canada. However, to the best of our knowledge, no research has yet explored the impacts of COVID-19 pandemic on the food and beverage industry in the context of an emerging economy. Therefore, this research contributes to the emerging economy by investigating the case of the food and beverage industry which is one of the fastest-growing industries in Bangladesh. Questions: 1. What are the potential impacts of COVID-19 pandemic on the food and beverage industry during and after the pandemic? Please understand the question, answer the question and find one appropriate example or company that affected to support your answer. (5 marks) 2. Has there been an increase or decrease in demand? If so, what factors do you think have caused this shift? (5 marks) 3. Has there been an increase or decrease in supply? If so, what factors do you think have caused this shift