Question: pls answer questions.. will give a thumbs up A Matter of Definition Tom is a copywriter with a regional ad agency that has a very

pls answer questions.. will give a thumbs up
pls answer questions.. will give a thumbs up A Matter of Definition

A Matter of Definition Tom is a copywriter with a regional ad agency that has a very lucrative contract with Smith's national retail chain. He likes working for a smaller agency even though he could probably make more money with a larger national organization. At least here everyone knows each other and works together as a team, and he likes the culture too. The agency does good work for good clients, and it has been known to turn down contracts for campaigns that conflicted with its corporate values. In fact, its decision to turn down a campaign for a local bourbon distillery made the trade press. Tom has friends at a couple of the national agencies, and they describe the culture as a totally cutthroat one where it's everyone for himself and any business is good business as long as the check clears. Landing the Smith's account was a big deal for Tom's regional agency, and they all worked hard to make it happen (and celebrated with a party that will probably go down in company history as one of the best ever!). Now the agency has to deliver on everything it promised in its bid for the work. The first big project is the new campaign for the July Fourth sales event coming up. The theme of the event is "Made in America," which the company thinks will tap into a sense of patriotism. Smith's has lined up several very lowpriced "loss leaders" to get customers into the store, and it is promoting them heavily as being "made in America." Tom has been assigned to write the copy for a series of ads about barbecue utensil sets featuring the American flag and red, white, and blue color combinations. As part of his prep kit, Tom receives the product specifications on the items along with the photographs that his copy will support. As he is reading through the material, Tom notices that his contacts at Smith's included by mistake a copy of the original billing paperwork for the shipment-paperwork showing that the items were actually made in Indonesia by a company named Jakarta Enterprises. The name seems very familiar to Tom, and he looks the company up on Google. To his dismay, he finds several articles criticizing the business practices of Jakarta Enterprises-specifically in the area of employing young children in sweatshop working conditions. QUESTIONS 1. Ten guidelines for organizations doing business with developing nations are listed in "The Pursuit of Global Ethics" section. Do you think Smith's is following any of these? 2. Review the UN Global Compact in the "Enforcing Global Ethics" section. How many violations has Smith's incurred by doing business with Jakarta Enterprises? 3. What are Tom's options here

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