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1E Sampling and... S Intro to Marketing... was presented in the chapter. 5. Explore and describe at least three software packages that can help you write effective proposals. What features do these packages provide? Download a demo copy of at least one, if possible. CASE STUDY 1 Medical Information Systems Maggie Pressman, Paul Goldberg, and Steve Youngblood are equal partners in their own consulting business, which specializes in designing and installing computer-based information systems for physicians. These systems usually include patient records, prescriptions, billings, and medical insurance processing. In some cases, the physician customers have a manual system and want to computerize it; in other situations, they have an existing computer system that needs to be upgraded and enhanced In most cases, the consulting firm purchases the necessary hardware as well as some packaged software. They add some of their own customized software to meet the specific requirements of the physician, and they install the complete integrated system. They also provide training for the employees in the physician's office. The cost of most of these projects ranges from $10,000 to $40,000, depending on the amount of hardware needed Most physicians are willing to spend such amounts rather than hire an additional office person to keep up with the ever-increasing paperwork Dr. Houser, one of the physicians for whom Paul had done a project in the past left her private practice to join a large regional medical practice. This organization has six offices throughout the region with an average of eight physicians in each office Two of the offices also include a pharmacy. The organization employs a total of 200 people. Dr. Houser contacted Paul and asked if his consulting firm would be interested in submitting a proposal to upgrade the information system for the entire regional Aa 11:33 PM 1/28/2021