Plz answer all these multiple questions. If not, do not answer them.

1. People who buy a cup of coffee every day is a customer group created by using:

a. Values b. Actions c. Needs d. Benefits

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2. 24 to 45-year-olds who make less than $50,000 annually and are single is a market segment that is created by using:

a. Psychographics b. Both needs and psychographics c. Behavioral attributes d. Demographics Needs /

3. Each customer segment should have a _____, a fictitious individual who represents the target group.

a. leader b. bias c. persona d. conglomerate /

4. Which statement below is incorrect?

a. It is a good idea to start your market research with a secondary research b. From the course branding by Neil Blumenthal, we can conclude that Warby Parker used primary research c. Secondary research is better suited to answer specific questions you have about your customers d. Secondary research is often available for free from government organizations /

5. A short statement describing how your business is different from other companies falls under which high-level marketing foundation?

a. How are your sales segmented? b. What is the value proposition? c. Who are you selling to? d. What is your competition doing?