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When a firm targets a single segment in the market, what is it ubiizing? A customized target marketing strategy? A differentiated target marketing strategy An undifferentiated target markebing strategy. A mass customiation marketing strategy A concentrated target marketing strategy Question 3 What do marketers usea "perceptual map" to accomplish? To compare and contrast consamer osychographic segments To determine how consumers position a company's products in their minds in reioton to other combeting products in the marketolace To belp decide whether a differentiated or undifferentiated taget markeing satesy should be suployed To locate consumers within a specific geographic ared of the country To segment consumers based on the political preferences Question 4 Segmenting markets based on "usage rate-that is, whether consumers are neawyusers ght users. nonusers, and so on-most accurately describes which of the following segmentabon approaches? Demefraphic Psychoeraphe Micromarketing Geotarfeting Bensworal