Question: plz type your answer 5. A creative brief is used by many advertising agencies as a prerequisite for starting to develop materials for a client.

plz type your answer

5. A creative brief is used by many advertising agencies as a prerequisite for starting to develop materials for a client. Creative (material development) people need the content to be able to design the materials. Creative briefs give those developing materials everything they need in one place. Describe the various components of the creative brief, provide the objective of each component and use the scenario of Tim Hortons, promoting its summer fruit smoothie (made with real Greek yogurt) to illustrate an example. (20 Marks)

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