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How Do Focus Groups Work? 2) The extent to which the results of any market research outcome can be generalized to the population it is meant to characterize is known as a predictability b repeatability DV CC $ c external validity d internal validity reliability completed Next How Do Focus Groups Work? 3) Focus groups generate research process. data in the market a double-sourced b b statistical C tertiary OV ce d d primary secondary 4) One of the limitations of focus group research is that the mere act of observing something can change it, a phenomenon known as a statistical bias b observer bias C social distortion d observer interference e participant bias 5) Which of these questions would be least appropriate to explore with focus group research? a Exploring emotional responses to the Instagram logo b Uncovering the roles children play in a family's food purchase decisions Understanding why consumers react negatively to a particular brand's slogan d Quantifying how many U.S. teenagers prefer Instagram over TikTok