POE PART $2($GROUP$)$

$(100$ marks$)$

Question $1$

$($Marks: $5)$

A consumer's culture determines the overall priorities that they attach to different products and services $($Gowpall & Willams, $2023).$

With the use of an example within the South African context, define the concept of 'culture'.

Question $2$

$($Marks: $15)$

Explain to the marketing management team of a local sneaker brand how the five $(5)$ characteristics of culture can impact them. Provide examples relevant to the South African cultural context in your answer.