POE PART $2($GROUP$)$

$(100$ marks$)$

Question $1$

$($Marks: $5)$

A consumer's culture determines the overall priorities that they attach to different products and services $($Gowpall & Willams, $2023).$

With the use of an example within the South African context, define the concept of 'culture'.

Question $2$

$($Marks: $15)$

Explain to the marketing management team of a local sneaker brand how the five $(5)$ characteristics of culture can impact them. Provide examples relevant to the South African cultural context in your answer.

Question $3$

$($Marks: $20)$

South Africa is a diverse country and includes a variety of people from different ethnic groups, religious backgrounds, and cultures. This makes the South African culture beautifully unique versus other places around the world. It can also be a challenge to describe the national culture and its core values to new visitors from other countries.

Note: research beyond the textbook is required.

Q$\mathrm{.}3\mathrm{.}1$ Create an Infographic Poster $($A$4)$ illustrating some of the core values that are

$(10)$

reflective of South African culture and values.

A minimum of five $(5)$ values should be represented in the design.

Q$\mathrm{.}3\mathrm{.}2$ Provide a written explanation of the core values selected.