Point of Parity

What are the key points of parity $($PoP$)$ of the B honey brand? Identify the type of PoP for each identified PoP.

Point of Difference

What are the key points of difference $($PoD$)?$ How well do the identified PoDs fulfil the three criteria$/$considerations for PoD.

Brand Mantra

Develop the company$$s brand mantra that aligns with the above brand positioning. Identify the components of the brand mantra $($brand function, descriptive modifier, and emotional modifier$).$