Question: Points: 1 0 2 0 2 4 Capsim Management Simulations, Inc. ( Chester's Elite product Camp has an awareness of 7 2 % . Chester's

Points: 10
2024 Capsim Management Simulations, Inc. (
Chester's Elite product Camp has an awareness of 72%. Chester's Camp product manager for the Elite segment is determined to have more awareness for Camp than Andrews' Elite product Abby. She knows that the first $1M in promotion generates 22% new awareness, the second million adds 23% more and the third million adds another 5%. She also knows one-third of Camp's existing awareness is lost every year. Assuming that Abby's awareness stays the same next year (77%), out of the promotion budgets below, what is the minimum Chester's Elite product manager should spend in promotion to earn more awareness than Andrews' Abby product?
Select : 1
2M
Nothing
1M
3M
 Points: 10 2024 Capsim Management Simulations, Inc. ( Chester's Elite product

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