Question: Points: 1 0 2 0 2 4 Capsim Management Simulations, Inc. ( Chester's Elite product Camp has an awareness of 7 2 % . Chester's
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Capsim Management Simulations, Inc.
Chester's Elite product Camp has an awareness of Chester's Camp product manager for the Elite segment is determined to have more awareness for Camp than Andrews' Elite product Abby. She knows that the first $ in promotion generates new awareness, the second million adds more and the third million adds another She also knows onethird of Camp's existing awareness is lost every year. Assuming that Abby's awareness stays the same next year out of the promotion budgets below, what is the minimum Chester's Elite product manager should spend in promotion to earn more awareness than Andrews' Abby product?
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