Question: Points-of-differences and points-of-parity are two important concepts of brand development and are driven by two differing strategies - inclusion and differentiation. Name 2 products or

Points-of-differences and points-of-parity are two important concepts of brand development and are driven by two differing strategies - inclusion and differentiation. Name 2 products or brands that use points-of-differences in their positioning. Name the points of difference.

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