Question: Points-of-differences and points-of-parity are two important concepts of brand development and are driven by two differing strategiesinclusion and differentiation. Devise a list of at least

Points-of-differences and points-of-parity are two important concepts of brand development and are driven by two differing strategiesinclusion and differentiation. Devise a list of at least five other products/services that you believe demonstrate points-of-differences and points-of-parity in their brand positioning. You must include their reasoning behind the inclusion of these products/services into a category. You may include advertising copy supporting the product or services POD or POP.

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