Question: PoolPak produces climate - control systems for large swimming pools. The company's customers are more concerned about service support for maintaining their systems than the

PoolPak produces climate

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control systems for large swimming pools. The company's customers are more concerned about service support for maintaining their systems than the initial price of the product. PoolPak specializes in and differentiates itself through both cutting

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edge technologies used to build its high

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value climate control systems as well as seamless quality service. PoolPak's prices are very high, but demand for its climate

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control systems seems to be forever on the rise. This exemplifies

________.

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