Porter's Five Forces $(1980)$ Remember that you are looking at the entire Industry. Buyers $($customers$)$ are those that purchase from any Industry member and vote with dollars. Suppliers $($not us$)$ supply the entire Industry. Also, good substitute products have several qualities. $1)$ Are materially different, $2)$ perform the same function, $3)$ place a ceiling on the prices you can charge, and $4)$ are perceived to be of similar quality. Do the forces have low, moderate, or high influence on the Industry as a whole? Share your evidence and don't worry about constructing a matrix as shown on page $166.$

A$.$ Rivalry $($competition$)$

B$.$ Buyer Power

C$.$ Supplier Power

Threat of Entry

Threat of good Substitutes