Porter's Five Forces Analysis

Instructions: As you work through this worksheet, you may not be able to answer all of the

questions. Try to think about the questions being asked, The one required section for each

of the five forces below that you must populate is the conclusion section for each force.

Company Name:

Industry:

I

Threat of New Entrants

Description: Evaluate how easy or difficult it is for new competitors to enter the industry.

Barriers to Entry:

Capital Requirements:

Economies of Scale:

Brand Loyalty:

Access to Distribution Channels:

Government Policies and Regulations:

Analysis:

How do these barriers impact the likelthood of new entrants?

Are there any trends or changes that might affect these barriers?

Conclusion:

Overall, Threat of New Entrants: Low $/$ Medium $/$ High