Question: Porter's Five Forces is a tool that helps us understand industry attractiveness. The purpose of the tool is to understand the industry's profitability. Industries that

Porter's Five Forces is a tool that helps us understand industry attractiveness. The purpose of the tool is to understand the industry's profitability. Industries that have the greatest profit potential allow companies to make the most money with the least effort. Porter's tool helps us understand what drives the profitability of an industry.

This effective tool can be applied to any industry and the strength of each of the five forces for every industry will always be the same.

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