Porter's Five Forces Model For your portfolio, you will be creating a digital hospitality leadership guidebook that reflects the focus of each course in the Hospitality Leadership program. The purpose of the portfolio is to explain and provide information to hospitality industry leaders who can reference and make use of it to become more effective leaders. Organizations continuously develop new strategies with the intention of reaching goals. In order to do this, an industry analysis is conducted to establish specific goals. An industry analysis seeks to determine competition in the industry as well as the competitive position of a business. The framework developed by Michael Porter is the most widely used to help companies assess industry attractiveness, how trends will affect industry competition, which industries a company should compete in, and how companies can position themselves for success. A. Demonstrate the use of Porter's five forces by using it to analyze a hospitality organization of your choice. It could be a global restaurant chain or local restaurant you know about, or an international hotel chain or a popular bed and breakfast you have been to. Check with your instructor first to get approval on your choice of appropriate hospitality establishment