Question: Porter's five forces ( Perform ) Read the following information and use your knowledge of Porter's five strategic forces to complete the sentences that follow.
Porter's five forces Perform
Read the following information and use your knowledge of Porter's five strategic forces to complete the sentences that follow.
Management in the News
Can You Make Money by Posting to YouTube?
On October Google purchased YouTube for $ billion. In the New York Times reported that Michael Buckley was making $ a year from YouTube advertisements. Use the following facts to help you analyze the competitive environment for people seeking to make money on YouTube:
YouTube has a partner program that has three requirements: Partners must create original content that can be streamed; partners must own the content or have express permission to monetize it; and partners must regularly upload videos that are seen by thousands of users.
Videos in the partner program may either be rented for a fee or have advertisements associated with them. If a video has associated advertising, the ads will be chosen based on criteria set by YouTube and the advertisers.
Source: Steller, B December "YouTube videos pull in real money" New York Times, p A
According to Michael Porter, the fact that it is relatively easy to become a YouTube partner is an example of
In this case, barriers are low grad.
The is influenced by all of the other competitive forces.
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