Question: PORTFOLIO amazon amazon marketing Topic 3: Segmentation, Targeting and Positioning Question 1: From a theoretical perspective (and in your own words) outline the importance of

PORTFOLIO amazon

amazon marketing

Topic 3: Segmentation, Targeting and Positioning

Question 1: From a theoretical perspective (and in your own words) outline the importance of a segmented marketing strategy.

Question 2: Provide an outline and analysis of the market segment(s) that amazon targets in their market segmentation strategy.

Question 3: Outline the positioning for amazon?

Topic 4: Product

Question 1: From a theoretical perspective (and in your own words) outline what is meant by the total product concept and product differentiation.

Question 2: Provide an analysis of the product offering that amazon markets.

Question 3: How does Amazon differentiate its product(s) to obtain a competitive advantage?

total 1000 words or around 160 words per questions

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