Question: Topic 3: Segmentation, Targeting and Positioning Question 1: From a theoretical perspective (and in your own words) outline the importance of a segmented marketing strategy.

Topic 3: Segmentation, Targeting and Positioning
Question 1: From a theoretical perspective (and in your own words) outline the importance of a segmented marketing strategy.
Question 2: Provide an outline and analysis of the market segment(s) that KFC targets in their market segmentation strategy.
Question 3: Outline the positioning for KFC?
Topic 4: Product
Question 1: From a theoretical perspective (and in your own words) outline what is meant by the total product concept and product differentiation.
Question 2: Provide an analysis of the product offering that KFC markets.
Question 3: How does KFC differentiate its product(s) to obtain a competitive advantage?

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