Posing as a customer, visit several stores that sell (pick one). Report on the sales techniques used (point-of-purchase displays, store design, salesperson comments, and so forth). What beliefs concerning consumer behavior appear to underlie these strategies? It is often worthwhile for a male and a female student to visit the same store and talk to the same salesperson at different times.

The variation in sales appeal is sometimes quite revealing.

A. Mattresses B. computers C. pets D. skis E. speakers F. e-cigs G. a major personal purchase