Question: Positioning a . is useful for combining but not for segmenting. b . applies to new products but not existing products. c . is concerned
Positioning
a is useful for combining but not for segmenting.
b applies to new products but not existing products.
c is concerned with obtaining the best shelf space in retail outlets.
d eliminates the need for judgment in strategy planning.
e helps strategy planners see how customers view competitors' offerings.
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