Question: Positioning is a technique that Multiple Choice applies to new products but not existing products. helps strategy planners see how customers view competitors offerings. is
Positioning is a technique that
Multiple Choice
applies to new products but not existing products.
helps strategy planners see how customers view competitors offerings.
is concerned with obtaining the best shelf space in retail outlets.
is useful for combining but not for segmenting.
eliminates the need for judgment in strategy planning.
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