Positioning and Perceptual MapCreate a positioning statement which clearly identifies why potential customers should choose your product. Create a perceptual map, which shows how your product compares to its competitors on the 2 most important attributes. Reference chapter 8.Please cite the resources if any used and citation will be done in MLA style and don't use Facebook and wikipedia for searching anything.Please make it by own.

Product Identification - "Portable Hair Dryer" Target Market - Product will get a great hype in youngsters as it is portable hair dryer and can be carried anywhere. Adults will also love the product as in this modern era everyone is fond of fashion. Product - The product we are launching is portable hair dryer which runs on lithium-ion battery. Everyone had must use hair dryer in their life but was it cordless and runs on battery? Answer is no because there is no such product available in the market and our company will be the first one to launch it. Our hair dryer will be having 3 power buttons so you can adjust pressure of air accordingly. There will be one press button for cool air and also people will be able to charge hair dryer with type C cable. Promotion - Promotion of product will be done in 3 segments. . Firstly, our company will start advertising a product with digital marketing as it is one of the most advanced marketing strategies nowadays. We will advertise our product on different social media apps. Secondly, we will put big posters and pillars advertising our product outside the stores in which our product will be sold Thirdly, our company will be organizing temporary stalls at different malls and plaza to give free trials to customers and will also allow people with discount coupons when they will try the product. Price - Our product will cost 80 dollars plus taxes. It will be little bit expensive than other dryers because it is made up of lithium-ion batteries and powerful motors to provide dryer long life and run time. Place - Firstly we will be launching our product to Best Buy Canada as we have done collaboration with them. Also our product will be available at most of the online platform and you can also buy it from electronics section of Walmart