Question: Positioning is _ _ _ _ _ . a . A strategy for defining and portraying brands / products in ways that cause ideal customers

Positioning is _____.
a. A strategy for defining and portraying brands/products in ways that cause ideal customers to perceive them as the best solution for their neeeds
b. A space in a market for which a produc tis ideally suited
c. When a product claims benefits or differentiation that no group of customers care about
d. An advertising copy

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