• Positioning map. Select two criteria that you feel best suites the needs of the consumer (two ends of the horizontal axis and two ends of the vertical axis of the product positioning map - see example of Figure 4 above). Provide a rationale (explain below with supporting evidence) of why you selected the two criteria for the map.

• Positioning your product. With the map above (criteria filled in), map all your major competitors products, and then highlight where your product should be positioned (see example of Figure 4 above). Include source(s) of information of how you identified your competitors. Provide a rationale for the opportunity of your product's positioning on the map. Is there a gap on the map that you can fill with your product? Do you provide different aspects/value with your product although facing existing competition? Something else?