Question: Positioning requires that marketers define and communicate similarities and differences between their brand and its competitors. Select a Company of your choice and discuss the

Positioning requires that marketers define and communicate similarities and differences between their brand and its competitors. Select a Company of your choice and discuss the following:

  1. Choosing a Competitive Frame of Reference
  2. Choose a frame of reference by identifying the target market and relevant competition
  3. Identify the optimal points-of-parity and points-of-difference brand associations given that frame of reference

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