Question: Positioning statement: Create a positioning statement for your company. NOTE: You must already have chosen your restaurant to complete this section. Your positioning statement should

Positioning statement: Create a positioning statement for your company. NOTE: You must already have chosen your restaurant to complete this section. Your positioning statement should identify the four details shown, below. Complete the table with the elements of a positioning statement for your chosen product. ELEMENT OF POSITIONING STATEMENT YOUR RESTAURAMT/FOOD OUTLET (1) Brand name Boston Pizza (2) Category in which it competes (3) One or two main reasons why the target market buys from the restaurant (4) What sets the restaurant apart from the competition Rewrite your positioning statement as a short, clear paragraph (NOTE: use the format presented in our e-text, as a guide)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer

Step: 1 Unlock blur-text-image

Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock

Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!

CRMK200/MGCR352 Marketing Group Project - Winter 2106 OBJECTIVE This group project is intended to provide an applied/real-world orientation to your course learning. INSTRUCTIONS This is a progressive...

1. Situation In this section of the case analysis, you will focus on identifying situational aspects that have led to the situation being reported in the case. These aspects should include relevant...

The Balance Sheet Referencing this week?s readings and lecture, what information is provided in the balance sheet? What is a common-sized balance sheet and how do you create one? For your final...

(1) Income Statement Referencing this week?s readings and lecture, address the following: ? What are the two causes of an increasing or decreasing sales number? ? Discuss all the reasons that might...

I have attached both the chapters from which you will be answering the following question. Ch 8 (p 387 of text or p 35 of the pdf) ?Exercise D. Prepare the bank reconciliation and any required...

1. Analyze the article Remember to use the analysis tools in your writing ask yourself after reading the article "so what?" and "why is this important?" *** Article: Marketing is important to every...

Please help, this is actually due today and the person who said they would answer this question that was initially due last night. Thank you for the help if possible. I need help with putting the...

Please help me with the following partnership income tax return project. Data and applicable forms are attached. Christy Albright and Dan Ralls formed the Charter Company on 11/30/2006, and chose a...

I am so lost with all of this and the worst part it is due in an hour and a half. I don't know what to do please help. In this course you will have the opportunity to apply the concepts learned to a...

Hi, I need help solving this question about the case study below. Can anyone help me out? Question: What would you assess as the fundamental strength of the competitive forces that Beyond Meat faces?...

A gas occupies a volume of 0.10 m 3 at pressure of 1.8 MPa. Determine the a) Pressure if the volume is changed to 0.06 m^3 at constant temperature b) the volume if the pressure is is changed to 2.4...

ACCOUNTING INFORMATION SYSTEMS DATA MODEL (REA) EXERCISE | Beach Dental Case (Conversion Process) Beach Dental Instruments, Inc. (BDI) manufactures dental instruments, such as inspection mirrors,...

5 The story develops around the progress the granddaughter makes in overcoming her fears. Look back at the extracts so far. In pairs: identify the key events that show her development from a . scared...

atch the compensation objectives with their meanings. Efficiency Efficiency drop zone empty. Fairness Fairness drop zone empty. Compliance Compliance drop zone empty. Improving performance and...