Question: Positioning Statement for Coca-cola use formula introduced by Geoffrey Moore: For:( target customers/prospect) Who want/need: (compelling reason to buy) Our Product: (coca-cola) is a category

Positioning Statement for Coca-cola
use formula introduced by Geoffrey Moore:
For:( target customers/prospect)
Who want/need: (compelling reason to buy)
Our Product: (coca-cola) is a category
That provides: (key benefit/breakthrough capability)
unlike: (competitive product/service)
our product/solution:(key differentiator)

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