Positive & Neutral Written Communication Assignment

Business 24

Assignment: Using the scenarios below, generate a letter communicating a positive or neutral message. State your request up front, using the direct approach (Intro) Give solid reasons for your request, putting your strongest reasons first (Body). End with specific instructions that are needed or desired to be taken. Be respectful and appreciative in your close (conclusion). (Remember to ask and answer the general questions whenever writing anything: General purpose, specific purpose, main Ideaetc.)

Keep in Mind when writing any routine requests or positive business messages your goals are:

1.To state your request or positive news up front using the direct approach. (Pay attention to Tone, assume your audience will and even wants to comply, be specific).

2.Explain and justify your request or news. (Give reasons)

3.Request the specific action you desire or need. (Give details & Instructions)

4.End with a grateful and courteous close.

5.Make sure it is formatted like a Letter

6.Also remember to focus on the readability of the document. (White space, headings, bullet points, subject line, paragraph length and structure, sentence structure, etc.)

Scenario for Positive & Neutral Messages:

Your employer, Pointer Media Group of Columbus, Ohio, has had an excellent year, and the CEO, Jeremy Pointer, would like to reward the troops for their hard work with a rustic yet plush winter retreat. The CEO wants his company to host a four-day combination conference/retreat/vacation for his 55 marketing and media professionals with their spouses or significant others at some spectacular winter resort.

One of the choices is Vail, Colorado, a famous ski resort town with steep slopes and dramatic mountain views. As you investigate the options in Vail, you are captivated by the Four Seasons Resort and Residences Vail, a five-star property with an outdoor pool, indoor and outdoor hot tubs, ski-in/ski-out access, a ski concierge, two acclaimed gourmet restaurants, and an amply equipped gym and fitness center. Other amenities include an on-site spa with massage and treatment rooms, a sauna, and facial and body treatments. Bathrooms feature separate bathtubs and showers, double sinks, and bathrobes. For business travelers, the hotel offers complimentary wired high-speed Internet access, complimentary wireless Internet access, and multiline phones as well as the use of two desktop computers.

The website of the Four Seasons Resort and Residences Vail is not very explicit on the subject of business and event facilities, so you decide to jot down a few key questions. You estimate that your company will require about 50 rooms. You will also need two conference rooms (to accommodate 25 participants or more) for one and a half days. You want to know about room rates, conference facilities, A/V equipment in the conference rooms, Internet access, and entertainment options for families. You have two periods that would be possible: December 1620 or January 1317. You realize that both are peak times, but you wonder whether you can get a discounted group rate. You are interested in entertainment in Vail, and in tours to the nearby national parks. Eagle County Airport is 36 miles away, and you would like to know whether the hotel operates a shuttle. Also, one evening the CEO will want to host a banquet for about 85 people. Mr. Pointer wants a report from you by September 13.

Your Task. Write a well-organized direct request letter to Kiersten Dunn, Sales Manager, Four Seasons Resort and Residences Vail, One Vail Road, Vail, Co 81657.