Post 2 replies to classmates or your faculty member. Be constructive and professional.

This week's discussion read about brick and mortar stores and online businesses. We were asked to explain how they are different and how and why they are different regarding competitive advantage. Concerning the different perspectives in marketing the strategies appear to me to be very much different. They are different because one is based in a building while the other is strictly online based. Even their marketing strategies are different in many ways. However, both the brick and mortar and online businesses are very much alike in certain ways as well. For instance, media platform marketing is evident in both brick and mortar and online businesses. One just more so than the other. One of the main recommendations that I would make to brick and mortar stores in an order to capitalize on how they compete more effectively with online businesses would be to advertise as much as possible on as many media platforms as possible. They should do this in order to spread the word about their business since it is a standalone business.