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Successful Innovation: If we consider SNAP CHAT application it introduced a feature of Photo sharing and brought back the real interest in Photos and communicating through photos. This innovation was successful because they incorporated in social element and added ways to edit the pictures and add things which made it more fun for the users. As they introduced the unique features which are not provided by the other applications and mostly the features introduced by snapchat attracted the present youth which made them spent time on the application and the privacy features and bit emoji. These features created more interest and fun for the users to use the application and get connected to friends and family. Here the main thing to be noticed is that the success of this innovation is that the unique idea Implementation of the feature which attracted the users and made it interesting and created fun. So that the users started loving the application and the innovation was successful as the people accepted it.

FAILED INNIVATION: Considering Failure of Innovation of Nokia one of the global leaders in mobile phones in 2000`s. As internet was introduced other mobile companies started understanding how data was the future of communication but Nokia didnt grasp the concept of software and they kept focusing on hardware. Nokias mistake was the fact that they didnt want to lead the drastic change in user experience. This caused Nokia to develop problem of operating system with a bad user experience which doesn`t fit in the market. The company even though overestimated the strength of its brand and believed that they could be successful even if they arrive late in the smartphone game and succeed but it didn`t turn true because in 2007 Steve Jobs launched the iPhone. A phone without a keyboard which was revolutionary at the time. In 2008 Nokia finally took decision to compete with Android but it was too late. Their products werent competitive enough. Here the failure of Innovation occurred due to the carelessness and improper identification of users needs. It is not just the brand name which increases the sales and innovations introduced the innovations introduced must be attractive and useful for the users and time to time updating of technology also must be done besides protecting brand image as we can see example of Nokia by time company realised it was too late that they weren`t competitive in the market.