Question: post by wechat: bbwxnly Question 3 (10 Marks) a. When and why opinion leaders can influence mass consumers? Identify two factors with which a consumer

post by wechat: bbwxnly Question 3 (10 Marks) a.post by wechat: bbwxnly

Question 3 (10 Marks) a. When and why opinion leaders can influence mass consumers? Identify two factors with which a consumer would be more likely to conform to marketing messages distributed by opinion leaders. Explain why. (6 marks) State the differences of ritual artifacts and ritual script. Give a personal example that an international brand product successfully positioned its product an acceptable ritual artifact in your hometown. (4 marks) b

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