Question: who can help me this? Question 3 (10 Marks) a. When and why opinion leaders can influence mass consumers? Identify two factors with which a

who can help me this?

Question 3 (10 Marks)

a. When and why opinion leaders can influence mass consumers? Identify two factors with which a consumer would be more likely to conform to marketing messages distributed by opinion leaders. Explain why. (6 marks)

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