Question: Postpurchase cognitive dissonance is especially likely for products that are expensive, infrequently purchased, and associated with high levels of risk personally valuable, antique, or foreign
Postpurchase cognitive dissonance is especially likely for products that are
expensive, infrequently purchased, and associated with high levels of risk
personally valuable, antique, or foreignmade
simple, easily copied, and new
psychologically soothing, purchased impulsively, and part of a consumer's evoked set
cheap, poorly made, and made of plastic
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