Potential Problem: Cultural Sensitivity in Marketing Description: When entering new markets, especially those with distinct cultural backgrounds, companies often face challenges related to how their products and marketing messages are perceived. This is particularly pertinent in the health food sector, where dietary restrictions and cultural practices greatly influence consumer preferences and buying decisions. Potential Problem: Rising Competition in the Health Food Sector Description: The health food industry is experiencing significant growth, attracting many entrants offering similar products. This increased competition can lead to market saturation, resulting in pricing pressures and diminished brand loyalty. The company may struggle to differentiate itself from new competitors, making it challenging to maintain or grow market share. Potential Problem: Navigating Labor Policies in International Expansion Description: When expanding operations into Canada, the company must navigate the differences in labor laws and compensation structures compared to its home country. In your home country, employees may receive a fixed salary, while in Canada, compensation is often based on hourly wages, which can affect employee expectations, recruitment, and retention strategies. Identify and describe a question about how you can solve the problem or capitalize on the opportunity