Question: power cat paints is considering adding ladders to their stores, which is a product they haven't sold before. To help decide if this will be

power cat paints is considering adding ladders to their stores, which is a product they haven't sold before. To help decide if this will be profitable the firm has decided to use the cost of capital of a similar ladder store as the discount rate to evaluate this project. Which one of the following terms describes this evaluation approach?\

Choices

aftertax approach

pure pay approach

equity approach

subjective approach

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