PP2 will concentrate on the customer, and how the buyer's journey affects content creation. Not only will you create a customer journey map, you willcreate marketing content accordingly.

1) Watch the video "The 8 Steps to Creating a Customer Journey Map" https://www.youtube.com/watch?v=qlcmM6w5cPc

 

2) Using the video as a guide, make a customer journey map based on your brand and target market from Portfolio Project 1. Consider how and where your brand should engage their customer. Include a minimum of 5 touchpoints.

 

3) Determine and discuss which digital channels (social media, blog, video, email blast, podcast, etc.) should be used to reach the customer at each touchpoint.

 

4) Make 3 different pieces of original marketing content (i.e. digital ad, blog, video, etc.) focusing on your brand's unique selling proposition and target market.